July 28, 2016

Announcing the 2016 Search & Social Summit Schedule


We are excited to announce the schedule for the 2016 Search & Social Summit, happening September 16th and 17th, 2016, at the Gaylord Texan Resort & Convention Center. The Search & Social Summit will detail the latest online marketing practices and technologies dental professionals need to take their online presence to the next level. Read more about the topics we’ll tackle this year, and see why you can’t afford to miss the only internet marketing conference designed specifically for pediatric dentists.

(Note: For specific times and details about breaks, go here.)

Friday, Sept. 16th 2016

Morning Session One – Google, SEO & Websites (8:30 – 10:00 AM)

The first session of the Search and Social Summit will dispel any uncertainty and confusion surrounding Search Engines and search engine scores. We will also look at the essentials of good website design, and emphasize the elements that make a website that users and search engines love.

We will cover:
– How search engines see and rank websites.
– Demystifying SEO.
– Staying on top without wasting money.
– How branding can help you stand out.
– What makes a website a GREAT website?
– You’re the expert. Essentials of blogging.
– How to localize your website content.

Morning Session 2 – Local Search (10:15 AM – 12:00 PM)

We want to get you onto page one of all major search engines, maps and business directories. Our session on Local Search will look at all of the important factors that go into a good online listing, and how accurate, consistent listings can take you to the top of the search results pages, regardless of where patients look.

We will cover:
– The demise of the Yellow Pages.
– Keys to listing consistency.
– Moving to the top of Google My Business.
– Strategies that harm local search results.

Lunch (12:00 – 1:00 PM)

Afternoon Session One – Social Media Part One (1:00 – 2:30 PM)

It’s time to get social! The first afternoon session will focus on the importance of Facebook and how to use the platform to connect with more potential patients and advertise your dental practice. We’ll teach you how to create a social practice culture that builds community and makes social media a part of your daily operations.

We will cover:
– Creating a social practice culture.
– Why Likes don’t matter.
– Facebook Advertising 101.

Afternoon Session 2 – Social Media Part Two (2:45 – 4:30 PM)

We will look at other important social media channels like Pinterest and Instagram during the second social media session, and teach you how to localize your content on each platform. We’ll show you how to use social tools to effectively engage with more potential patients in your locale.

We will cover:
– How to use Pinterest.
– Localizing your social media.
– Success on Instagram.
– Taking advantage of online video.

Saturday, Sept. 17th 2016

Morning Session One – Reviews (8:30 – 10:00 AM)

It can’t be overstated how important reviews are to the vitality of your dental practice. We will dive into review building tools and the best methods to cultivate positive online reviews that will enhance your reputation, and earn your practice more patients. We’ll also focus on avoiding and managing negative reviews.

We will cover:
– Are reviews more important than website rank?
– Strategies to build reviews where they matter most.
– Damage control: Dealing with negative reviews.
– Don’t let Yelp ruin your day.

Morning Session 2 – Panel Q&A (10:15 AM – 12:00 PM)

The final session is a Q&A with your peers that have employed some of the actionable online strategies discussed in the Search & Social Summit. Each panel member has excelled at a specific area of internet marketing, and is at the digital forefront in marketing their practices online. They will discuss what has – and has not – worked for their practice.

Join Us at the Search & Social Summit!

We are beyond excited to meet everyone attending the 2016 Search & Social Summit. Would you like to join us? Then you’re in luck! There are still a few open spots yet to be filled. Sign up for the Search & Social Summit, and attend the best online marketing conference for dentists and dental professionals!